Immediately, Modovolo introduced the appointment of Scotty Morrison as the corporate’s new chief advertising and marketing officer (CMO).
“Modovolo’s mission,” stated Justin Name, Modovolo’s CEO, and co-founder, “is to design merchandise with first rules considering to have the best performance-to-cost ratio of any drone expertise. And we relentlessly concentrate on lean manufacturing to continually and radically decrease costs. Due to his superb background at a few of the most profitable firms, Scotty understands that mission like nobody else.”
Scotty is a passionate, dedicated, and bootstrapped advertising and marketing chief with deep expertise constructing and delivering confirmed playbooks and outcomes for hypergrowth-focused, international expertise firms together with virtually a decade at Salesforce (throughout its progress from 1,000 workers to 10,000 when he left), Workday, Autodesk, and most just lately Copado, a mid-stage $100M ARR SaaS firm ($8m when he joined) within the Perception Enterprise Portfolio and Salesforce ecosystem.
Earlier than 20 years in expertise and SaaS, he spent virtually 10 years within the promoting trade managing giant manufacturers corresponding to Apple, HP, Charles Schwab, and Lockheed Martin Aerospace.
“I’ve seen and pushed firms from start-up part to quick progress to trade titan,” stated Scotty, “and so I look to work for firms that may obtain that trajectory. After I was launched to the Modovolo crew, I knew they’d that potential. They’re culture-focused with the intention of constructing an awesome firm. Plus, their drone is a sport changer. I needed to be part of that.”
Justin Name continued: “We rent primarily based on 4 standards. The primary is that you just can’t be a jerk. We solely rent good folks. The second: you should be a tough employee with the eagerness and work ethic to succeed. The third: you should be intellectually curious (as a result of you’ll be able to’t repair silly). And fourth (however solely when you’ve got happy the primary three standards): you need to have superb expertise. Scotty embodies all facets of the 4 standards.”
Scotty and Justin instantly hit it off once they first began speaking as a result of there was an ideal alignment between how each of them take into consideration the rules that make for an awesome firm.
Scotty explains, “I’ve labored with nice firms and the one commonality amongst all of them is that they’ve the appropriate rules and values. Taking prospects from consciousness via advocacy is core to the Modovolo advertising and marketing machine and behind that’s Justin and a management crew dedicated to training and dwelling values and constructing a particular firm constructed to final. I consider that Modovolo has the appropriate rules.”
Justin explains, “We’ve taken classes from the good firms corresponding to Apple, Toyota, Tesla, and SpaceX. Let me offer you two examples:
‘Stroll the Gemba’ is one thing that Toyota stresses in its decision-making. It means: it’s essential to see the issue firsthand. Stay it. Really feel it. Solely then are you able to search for an answer.
One other instance: First Rules Considering. That is one thing Elon Musk preaches to his firms. It’s a must to boil the issue to its core elements. Query all the things.
We consider that Strolling the Gemba and First Rules Considering are very highly effective collectively.”
Scotty continued: “As is everybody on the Modovolo crew, my focus will at all times be on our tradition and on executing Modovolo’s mission and our core rules however sphere of accountability is to create a group of passionate Modovolo advocates and to construct Modovolo right into a UAV/drone model in contrast to some other.”
This appointment marks a big step in Modovolo’s ongoing dedication to increasing its management crew with world-class expertise dedicated to its tradition and mission.
About Modovolo
Modovolo is a start-up that’s launched the Raise, an endlessly configurable modular drone platform of Raise Pods and Utility Pods which can be clicked collectively like Legos to construct the appropriate drone for each utility, with hours of flight time, and at a worth orders of magnitude lower than something available on the market. You’ll wish to see it for your self.
For inquiries, please contact: Justin Name, justin@modovolo.com