Many people can bear in mind the awkwardness of highschool, when picture meant every little thing and believing that having the newest choices from the good manufacturers was a certain hearth method to changing into cool.
This idea has been the crux of Mous Lamrabat’s work, and it has taken him far.
After an extremely profitable exhibition at MAQAM in Amsterdam-West, an extension of his earlier present at Foam, the critically acclaimed Moroccan artist and photographer has launched his first e-book.
Mousganistan celebrates love and freedom by deconstructing stereotypes and telling private anecdotes. It’s a celebration of the place between cultures, the place opposites collide and stereotypes are rife, utilizing visible storytelling to bridge the hole and spark new dialogues.
Labrabat has transitioned from co–oping enormous international manufacturers into his pictures, to being commissioned to shoot official campaigns for corporations like WhatsApp, and has had his work seem on the quilt of Vogue and Esquire, together with a profile by GQ.
His debut printed work spans 15 years of labor and is self–dubbed:
“Mous Lamrabat’s utopia of multiculturalism and unconditional belonging.”
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Chatting with CNN Fashion Lamrabat mentioned:
“As a child, you simply need to belong,” he remembered. So {the teenager} took a hat his father wore to mosque and embroidered it with a Nike swoosh. With needle and thread and a emblem born 5,000 miles away, the folks’s republic of Mousganistan was based.”
Subverting properly–recognized branding, Lamrabat melds Western consumerism iconography, with folks and locations from Africa and the Center East. His pictures fuses collectively the overt garish mainstream branding with high quality artwork.
This consists of the McDonald’s emblem imprinted on a lady’s palms in henna, Prada eye patches on an individual sporting a Kufi (Muslim skullcap), and niqabs that appear like Lakers and Bulls jerseys.
“What Mousganistan is, is an enormous building of bridges,” he mentioned to CNN, “I’d like to maintain doing that, as a result of I really really feel that if we give attention to the issues that we have now in widespread as a substitute of the variations, it could actually convey lots of people nearer collectively.”
“Mousganistan” is offered to purchase now from Amazon.
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