The newest gross sales knowledge for mirrorless cameras are in from Japan, and for the second consecutive month, it is Sony on high of the pile with the biggest market share – though this month it has elevated its lead even additional, doubling its market share over its nearest rival Canon.
In keeping with BCN Rankings, which takes reported gross sales from round 40% of Japanese digicam retailers – in July 2024 Sony commanded 49.7% of the mirrorless digicam market versus Canon’s 20.2%. Citing the rear is Nikon with 12.6%, and Fujifilm, Panasonic, OM, and others combating it out for the rest.
Gross sales for June 2024. Sony gross sales are in black, with Canon in pink, and in Nikon yellow. (Picture credit score: BCN)
As ever, take these gross sales figures with a pinch of salt, as these numbers simply cowl the Japanese market, and from choose digicam shops – worldwide gross sales is perhaps a really totally different story. Additionally, on the subject of digicam gross sales throughout all product strains, then Canon’s market share is normally nonetheless buoyed by its DSLR, compact, and cinema cameras.
Nevertheless, in response to this knowledge, 95% of recent cameras bought in Japan are mirrorless cameras, which presents a window into how the way forward for cameras is perhaps shaping up – and primarily based on Sony’s present rampant domination, Canon ought to maybe be involved.
Whereas Sony’s market share elevated 16.4% from final month, Canon’s market share of gross sales dropped 5.5% from June.
Digging into the information, the top-selling digicam is the Sony ZV-E10 which continues to get pleasure from big success on account of its low value however respectable options providing some strong worth. The digicam additionally appears to be driving a wave of curiosity in additional compact cameras and cameras for content material creation, particularly targeted on video.
Information suggests Canon is perhaps struggling to ring a bell with patrons in the identical means, its personal quirky PowerShot V10 vlogging digicam is nowhere to be seen on the highest 50 record. Nevertheless within the final month’s knowledge (June 2024), the Canon EOS R10 and EOS R50 had been promoting effectively, taking on third and fourth place on the record respectively.
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In fact, it’s by no means too late to show its fortunes round, however Canon must act quick as Sony continues to enhance its ZV vary with cameras like the newest ZV-E10 II. Though recognized to be extra of a lumbering large, can Canon sustain with the extra agile Sony?
