The rise and fall of MoviePass is a type of tales simply begging for the documentary remedy and, nicely, HBO has bought you coated. The platform simply set a premiere date of Could 29 , a documentary helmed by filmmaker Muta’Ali and .
The movie chronicles the “meteoric rise and stranger-than-fiction implosion” of the film ticket subscription platform, which initially set the world on fireplace when it first launched again in 2011. Nonetheless, it wasn’t lengthy earlier than the corporate realized that the “all you’ll be able to eat” strategy that works so nicely with gyms and different membership golf equipment , notably on the service’s low value level. In simply eight years, the corporate went from the quickest rising subscription service since Spotify .
Because the trailer exhibits, the documentary will function interviews with most of the main gamers concerned within the varied levels of MoviePass. This contains authentic co-founder Stacy Spikes and former CEO Mitch Lowe. There may also be loads of interviews with journalists who coated the service, FTC personnel and former subscribers. By the way, the trailer guarantees an anecdote wherein a buyer despatched a field of feces to the MoviePass places of work, and we don’t wish to miss that.
Although premiering on HBO at 9PM ET on Could 29, the documentary may also be obtainable on-demand by way of Max. Director Muta’Ali has made just a few good documentaries, together with Yusuf Hawkins: Storm Over Brooklyn and Cassius X: Changing into Ali.
As for MoviePass, nicely, it’s an extended and complex story. The app captured the hearts of theater-goers in 2011 by promising limitless journeys to the cinema for a single month-to-month subscription charge. The love affair didn’t final. The corporate ceased operations in 2019 and filed for chapter in 2020. Between these dates, there have been , securities fraud and , amongst different outlandish situations. Briefly, it’s excellent fodder for a documentary.
MoviePass . Co-founder Spikes lately purchased the corporate’s property, introduced on new traders and . Nonetheless, the up to date pricing mannequin is on the complicated facet, with credit and tiers, and appears to haven’t captured lightning in a bottle for the second time.
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