Amazon has began testing one other AI-powered function known as “Purchase for Me,” which permits the e-commerce firm to make purchases for you from different web sites. Particularly, from the precise web site of a model you are wanting wanting up. The expertise is constructed into the Amazon app. Once you seek for an merchandise from a specific model, you may even see a bit of outcomes labeled “Store model websites straight” separate from the outcomes you may get from Amazon and its third-party sellers.
For those who click on on the “Purchase for Me” button beneath an merchandise within the separate outcomes part, you may be taken to a product element web page proper contained in the Amazon app. The corporate says the web page will present related product data just like the product particulars in Amazon’s personal listings. Amazon will buy the merchandise for you from the model’s web site if you happen to determine to undergo with the transaction. It makes use of agentic AI, a sort of AI that does not want human intervention, to offer your identify, handle and fee particulars for the checkout course of. Your particulars are encrypted, Amazon says, and it will be unable to see your earlier and future orders from manufacturers’ web sites. You may obtain a affirmation electronic mail from the model retailer itself to your buy, however you may monitor your order inside the Amazon app via the brand new Purchase for Me Orders tab within the Your Orders web page.
The corporate informed us that it is not getting a fee out of your purchases made via the experimental function, but it surely did not say if it was going to get a minimize from gross sales sooner or later. For now, the function remains to be in beta and can solely be obtainable to a subset of consumers on the US on its iOS and Amazon apps. The take a look at may even solely function a restricted variety of model shops and merchandise for now. Only a few days in the past, Amazon additionally launched an AI-powered function known as “Pursuits,” which may course of prompts in each day language associated to your, properly, pursuits. You may, as an illustration, kind in “Brewing instruments and devices for espresso lovers” to get related notifications for Amazon’s offers and choices.
Replace, April 05, 2025, 09:25 AM ET: Amazon informed us it is not getting a fee from this experimental function. This story has been up to date to mirror that.