Canon Central and North Africa has teamed up with Ladies in Profitable Careers (WISCAR) to launch the Ladies Who Empower Ladies marketing campaign throughout Nigeria.
The initiative goals to uplift and empower girls within the imaging and print industries, providing workshops, networking occasions, and mentorship applications with Canon representatives and trade professionals.
Worldwide Ladies’s Day, which takes place yearly on March 08, had the theme of ‘Put money into Ladies: Speed up Progress’ this 12 months. Different taglines included ‘Rely Her In: Accelerating Gender Equality By Financial Empowerment’.
WISCAR was arrange in 2008 impressed by “a keenly felt societal want”, in accordance with its web site. Throughout her lengthy profession, founder and chairperson Amina Oyagbola “continually acknowledged a gaping want for an institutional framework that would supply to skilled girls inspiration, motivation, steering, and help to assist them higher navigate their totally different profession pathways.”
Ladies in Nigeria account for 70% of the nation’s extraordinarily poor, in accordance with ActionAid Nigeria. Nonetheless, they comprise solely 49.3% of the final inhabitants.
The gender hole in financial participation and alternative “stays a major concern,” provides ActionAid.
Solely 56% of girls are a part of the labor pressure, in comparison with 80% for males, and ladies earn 45% lower than males in comparable roles.
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ABOVE: Canon celebrates the primary section of Ladies Who Empower
The flexibility to develop into self-employed is usually thought-about a key stepping stone in financial empowerment, and ladies solely account for 41% of enterprises, which are sometimes smaller in scale to males. Self-employed girls additionally face challenges accessing academic, monetary and advertising alternatives.
The Ladies Who Empower Ladies marketing campaign was launched on Could 15 with a collection of workshops in printing, images, and content material creation, with each idea and sensible periods. The courses contain technical instruction, foundational idea and a month of supervised Canon gear observe.
The content material creation course is led by famend Nigerian cinematographer, Daniel Ehimen, and the images and printing programs can be taught by Emmanuel Oyeleke, a widely known way of life photographer in Nigeria and Canon ambassador.
All assets can be offered by Canon, and all contributors can be given certificates, in addition to priceless suggestions.
“WISCAR is worked up to associate with Canon to empower girls within the imaging and print industries,” says Oyagbola.
“This collaboration underscores our dedication to offering girls with the assets and alternatives they want to reach their skilled endeavors. Collectively, we are going to pave the best way for a extra inclusive and equitable society in Nigeria.”
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