Final month at Meta Join, Mark Zuckerberg mentioned that Meta AI was “on monitor” to grow to be the most-used generative AI assistant on this planet. The corporate has now handed a big milestone towards that objective, with Meta AI passing the five hundred million person mark, Zuckerberg revealed through the firm’s newest earnings name.
The half billion person mark comes simply barely a yr after the social community first launched its AI assistant final fall. Zuckerberg mentioned the corporate nonetheless expects to grow to be the “most-used” assistant by the top of 2024, although he is by no means specified how the corporate is measuring that metric.
Meta’s assistant isn’t the one AI device that’s boosting the corporate’s enterprise. Zuckerberg mentioned that AI enhancements in its feed and video suggestions have led to an 8 % improve in time spent on Fb and a 5 % improve for Instagram this yr. Advertisers are additionally benefiting from the corporate’s AI instruments, he mentioned, with greater than 15 million adverts created with generative AI within the final month alone. “We imagine that there is much more upside right here,” Zuckerberg mentioned.
Outdoors of AI, Meta’s Threads app additionally continues to surge. The service now has “virtually 275 million” month-to-month customers, in line with Zuckerberg. “It has been rising greater than 1,000,000 signal ups per day,” Zuckerberg mentioned, including that “engagement is rising too.”