Panasonic is launching a brand new digicam tomorrow, with nearly zero discover or fanfare, on the Cine Gear Expo in Los Angeles, California.
The corporate put out a teaser video on social media with 24 hours discover, and it just about offers away what the digicam will likely be. As you possibly can see beneath, the video options the Micro 4 Thirds (MFT) lens mount with the tagline “New part” – and it is just about the identical as final yr’s teaser for the Panasonic Lumix G9 II, the corporate’s first MFT digicam to function part detect autofocus.
You will discover that the countdown additionally begins with “7” slightly than a extra apparent quantity like 10 or 5. All this, along with the truth that the announcement is happening at a cinema-focused present, leads me to the conclusion that the brand new digicam might be the Panasonic Lumix GH7 – which is able to clearly function the brand new part detect system.
If that is so, it is extremely curious that Panasonic’s conventional flagship imaging product is sort of being stealth-launched – however there could also be good cause for this.
Firstly, the corporate is sizzling off the high-profile launch of the Panasonic Lumix S9 – its creator-oriented compact full-frame digicam. It put an unbelievable quantity of selling muscle behind that announcement, notably because the S9 is a totally new form of product for Panasonic, so it’s comprehensible that this one is a little more low-key.
It is also price noting that the S9 launch was inundated with leaks, not solely on the standard rumor websites however even on Amazon (because of an early itemizing for the Sirui handgrip). So Panasonic could be enjoying its playing cards nearer to its chest for this one, to make sure that there is not any time for any information to spill out.
The Panasonic Lumix GH6 continues to be a comparatively younger product, having solely launched in February 2022. Nevertheless, from day one its lack of part detect AF was lamented – and after the G9 II was introduced, it felt like solely a matter of time till a GH7 materialized.
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Had been it not for the contrast-based autofocus, the GH6 can be virtually good. If tomorrow does certainly carry us a GH7 with fashionable AF, we’re just about assured one of many greatest cameras for video. Roll on, Cine Gear…
The teaser appears to be like similar to, and has the identical messaging as, this teaser for the Lumix G9 II from September 2023 (Picture credit score: Panasonic)
