Probably the most widespread criticisms in opposition to Snapchat is that it is not very intuitive and is kind of arduous navigate as a brand new person. Personally, I by no means fairly received the grasp of it and discover TikTok a lot, a lot simpler to make use of. Apparently, Snap is conscious of the difficulty, as a result of it is presently testing a “simplified model of Snapchat.” Snap CEO Evan Spiegel has revealed the existence of an experimental Snapchat app in a prolonged weblog publish discussing the corporate’s highs and lows over the previous 13 years, in addition to its most up-to-date earnings and future plans.
The simplified app “goals to enhance accessibility and value,” he wrote, including that it has been positively obtained in early checks. As well as, the app may result in higher app efficiency and sooner load occasions total. Even so, Spiegel stated that the corporate “will likely be considerate and deliberate about making a change of this magnitude” regardless of the app’s reception. That almost definitely signifies that Snap continues to be testing the app extra completely and that we cannot be seeing it anytime quickly.
Along with revealing the existence of an easier Snapchat, Spiegel has additionally revealed that the corporate is testing new commercial codecs. A kind of codecs known as Sponsored Snaps will present up as new Snaps in your chat inbox, alongside your mates’ messages. The excellent news is that you simply will not get a notification for these Snap adverts, and opening the messages is elective. As The Verge notes, although, the adverts may sit above your precise buddies’ messages when you by no means open them.
The corporate almost definitely cooked up the brand new and probably extra intrusive advert placement as a response to its lagging share efficiency within the advert market. Spiegel stated that the corporate has managed to reverse two years of declining year-over-year income development, however its promoting enterprise is rising slower than its opponents’. He additionally stated that increasing the corporate’s digital promoting enterprise is essential to its long-term income potential and that Snap’s traders are getting involved that it is not rising sooner.