The cruise trade has all the time been about grandeur, from world-class eating to lavish onboard leisure. And with the North American debut of Princess Cruises’ latest ship, Solar Princess, the cruise line turned to what we’re calling the grandest kind of debut ever: a drone present.
Princess Cruises isn’t the primary cruise line to include a drone into its embarkation celebration, however its incorporation makes it clear that drone reveals are a daring new development in cruise leisure.
Solar Princess launched into its first North American journey on Friday, Oct. 11 as a part of a particular crusing for media, journey brokers and different invite-only company. And to kick it off, a whole bunch of drones took to the sky in a shocking choreographed efficiency on the shore simply throughout from the ship. They show included nods to Princess Cruises, from the overt (just like the cruise line’s emblem) to the nerdy (like hearts). These are a nod to the 1970’s-era sitcom The Love Boat, to which Princess performed a starring position. And sure, the drone present even included The Love Boat theme music.
I used to be there to doc the entire thing. Test it out on my Instagram account, or watch it beneath:
Manufacturers flip to drone reveals for buzz
As soon as thought of a high-tech novelty, drone reveals are quick turning into a signature method for manufacturers — cruise traces or in any other case — to create buzz.
And significantly or cruise traces, it’s an ideal match. In contrast to conventional fireworks, drones supply customizable, leisure that may be tailor-made to inform a narrative – on this case, certainly one of luxurious, journey, and innovation.
Drones are additionally seen as extra environmentally-friendly than fireworks. And Princess Cruises is without doubt one of the leaders in sustainable cruising. Its practices embody utilizing cleaner-burning fuels, superior wastewater therapy methods, and energy-efficient applied sciences throughout its fleet. Princess Cruises has additionally made main efforts to decreasing single-use plastics (you gained’t discover paper plates or silverware). It’s additionally invested in cutting-edge know-how like shore energy, permitting ships to plug into native electrical grids and cut back emissions whereas docked.
If the Solar Princess is any indication don’t be shocked if drone reveals develop into a fixture on cruise traces, setting sail into a brand new period of embarkation leisure.
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