Samsung is the 800-pound gorilla of CES, a worldwide electronics large that produces cell units, TVs and residential theater merchandise and kitchen home equipment — simply to call a couple of. It is historically used CES to remind the world that it is a main competitor in all these arenas, whereas providing a peek behind the scenes of some extra cutting-edge tech, too.
In 2024, as an illustration, Samsung’s CES press convention lined all the same old iterative updates — new TVs, new projectors, new soundbars — but in addition supplied up some genuinely futuristic product first seems to be as nicely. And whereas we cannot see the clear MicroLED screens on the native Greatest Purchase anytime quickly, you’ll be able to already purchase the Music Body speaker that was first proven off at CES 2024. But it surely’s the Ballie robotic, a two-time CES veteran, that we’re most hoping will make a return look — ideally with a real-world launch date this time.
What to anticipate on the Samsung CES 2025 press convention
Or maybe Ballie will likely be extra autonomous this time round. That will higher match the “AI for All: On a regular basis, All over the place” theme that the corporate has introduced for its presentation in Las Vegas. The Korea-based large has already posted a number of weeks price of early CES bulletins in its on-line newsroom, touting AI-enhanced fridges and home equipment with built-in screens. However there’s non-AI stuff, too: Samsung has preannounced a 27-inch QD-OLED gaming monitor, and the corporate is teaming up with Google (!) to ship Eclipsa, a brand new 3D audio expertise that’s apparently aiming to be a substitute for Dolby Atmos and DTS.
One factor you should not count on to see in Vegas: The presumed Galaxy S25 smartphone line. If it follows its latest scheduling, Samsung will doubtless slate that unveiling for the second half of January, when it would have the tech information highlight to itself. (Final yr it was a January 17 occasion, which was introduced on January 11.)
Samsung’s CES 2025 livestream
You’ll be able to watch the Samsung CES press convention because it occurs right here. The feed will begin Monday, January 6 at 5:00PM ET. (We’ll add the embed as soon as it turns into out there.)